I will be showing how to increase website performance and improve conversations.
You must be thinking speeding up your website isn’t important.
But, the truth is that it is very important and you are making a big mistake.
A one-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
- Your website taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales.
I was in a class when I overheard some bloggers they want to know how to increase website performance and improve conversations.
How To Increase Website Performance
Actually, i will be going into full details on how to increase your website performance.
As a matter of this, before I go into details;
There are a lot of things you should know, so sit back and enjoy the ride;
The following are the things you should know, which is including;
How website speed optimization influences conversions
It is important to know that slow sites kill conversions. And can never recover.
In fact, 47% of consumers expect websites to load in two seconds or less. And 40% will abandon a page that takes three or more seconds.
If your website takes more than three seconds to load,
You lose almost half of your visitors before they even arrive on your site.
For example, in one survey, 79% of customers said they would not return to a site with poor performance.
In that same survey, 52% of shoppers said that quick page loading is important to their site loyalty
And 44% said they tell their friends about poor site experiences.
Because this survey also discovered that a one-second delay can decrease customer satisfaction by about 16%.
HOW WEBSITE PERFORMANCE AFFECTS SHOPPING BEHAVIOURS
One of the best examples of this is Walmart’s improvement in conversions and revenue after increasing their site speed.
During their initial analysis, they found that visitors who converted had received pages that loaded two times as fast as the visitors who did not convert.
Therefore, this showed that the faster a page, the more likely a visitor was to make a purchase.
At the end of their website speed optimization, Walmart reported the following results;
- For every one second of site speed improvement they experienced up to a 2% increase in conversions.
- For every 100 ms of improvement, they grew incremental revenue by up to 1%.
- However, in another study, the relationship between load times.
- And conversion rates showed a 25% decrease in conversation rates with just one extra second of load time.
Due to this, it’s clear that putting in the effort to increase your site speed — even by one second — could have a major impact on conversions.
How your website speed influences visibility
Now that Google takes speed into consideration when ranking sites.
Your load times can also influence how easily users can find you in the first place.
This is especially true now that it is rolling out its mobile-first index.
So, its share of overall search only continues to grow.
This means that it’s in Google’s best interest to cater its search results to mobile users.
What Google Wouldn’t Tell You?
They don’t want to direct their users to sites that won’t load or function well on their devices.
As a result of this, mobile user experience will now play a major role in search rankings — even in desktop search results.
This is the exact opposite of how the index used to work.
User experience has long been a factor in rankings, but prior to this shift, it only took desktop experience into consideration.
So even if a site provided a poor mobile experience, it still had a shot at ranking on page one.
This is no longer the case.
Now, pages are indexed and ranked based on the experience they provide mobile users.
So if you want to maintain (or improve) your rankings and visibility, it’s essential to know how to reduce loading time of website.
You must have a site that provides a quick, easy user experience — on any browser or screen size.
Why is my website slow?
You’ve conducted a site speed test and found your load time is pretty slow.
If you don’t know how to do a site speed test, I will explain later on in this post.
There could be a number of reasons why your site load time is lagging.
It could be anything from server load time to image size to the number of redirects you have.
That means there are a whole bunch of steps you can take to improve page speed.
We’ll look at 20 of them. But before you start troubleshooting to improve website performance.
You need to have something to aim for:
Let’s take a look at what’s considered a good load time, to give you something to shoot for.
What is a good page load time?
Before you start working on your site’s speed, it’s a good idea to set a goal for where you want it to be.
That can be difficult if you aren’t sure what an acceptable page speed is.
According to Google, best practice is three seconds.
Unfortunately, according to Google’s recent benchmark report findings, most sites are nowhere near that.
In an analysis of 900,000 mobile ad landing pages spanning 126 countries;
Google found that 70% of the pages analyzed took nearly seven seconds for the visual content above the fold to display.
Of all the industries they included, none had an average even close to their recommended best practice of three seconds.
The average time it takes to fully load a mobile landing page is 22 seconds.
But, 53% of visits are abandoned if a mobile site takes longer than three seconds to load.
Plus, as page load time goes from one to ten seconds, the probability of a mobile user bouncing increases by 123%.
This means that site owners in general have a lot of work to do to get their sites up to par in Google’s eyes.
But on the upside, it also means that if you put in the work to get your site speed to an acceptable level,.
How to speed up your website
I will be showing you how to increase your website performance and improve your conversations too.
We are going to be sitting a chair for a long time.
So, there are many different steps you can take to increase your speed and improve user experience.
How To increase Website Performance
Furthermore, we’ll go over 20 tips to decrease your load times and improve your site’s performance.
As a result of this, how to increase website performance will make you be in line with some of these best practices.
1. Minimize HTTP requests
According to Yahoo, 80% of a web page’s load time is spent downloading the different parts of the page.
Which are images, stylesheets, and scripts.
An HTTP request is made for each one of these elements.
So, the more on-page components, the longer it takes for the page to render.
The first step to minimizing your requests is to figure out how many your site currently makes, to use as a benchmark.
If you use Google Chrome, you can use the browser’s Developer Tools to see how many HTTP requests your site makes;
Steps To Use Google Chrome Developer’s Tools
- Right-click on the page you want to analyze
- And click “Inspect,” then click the “Network” tab
- If you don’t see the “Network” tab
- You may need to expand the Developer Tools sidebar by dragging the left border to the left.
The “Name” column shows all of the files on the page, the “Size” column shows the size of each file.
And the “Time” column shows how long it takes to load each file.
In the bottom left corner, you’ll also see the number of total requests the site makes.
Reducing this number of requests will speed up your site, look through your files and see if any are unnecessary.
2. Minify and combine files
Now that you know how many requests your site makes, you can get to work on reducing that number.
These are extremely important files, as they determine your site’s appearance.
They also add to the number of requests your site makes every time a user visits it.
You can reduce this number by “minifying” and combining your files.
Minifying a file involves removing unnecessary formatting, whitespace, and code.
You should eliminate extra spaces, line breaks, and indentation on size of your page.
This ensures that your pages are as lean as possible.
Combining files is exactly what it sounds like.
There are several ways to minify and combine files, if you have a WordPress blog you need WP Rocket plugins.
If you have this plugin installed, go the “Static Files” tab and check the files you want to minify and combine.
Then, hit “Save Changes” to complete the process.
You can reload your page and look at Developer Tools again to see the impact that your changes made.
When it comes to your website, leaner is better.
The fewer elements on a page, the fewer HTTP requests a browser will need to make the page render — and the faster it will load.
Once you’ve minified and combined some of your files, you can also optimize the way that they load on your pages.
If your scripts load synchronously, they load one at a time, in the order they appear on the page.
And if your scripts load asynchronously, on the other hand, some of them will load simultaneously.
Loading files asynchronously can speed up your pages because when a browser loads a page, it moves from top to bottom.
It will stop loading until it has fully loaded that particular file.
Using the same “Static Files” tab of the WP Rocket plugin, check the options next to “Render-blocking CSS/JS.”
Click “Save Changes,” then test your site to make sure that everything loads correctly.
Deferring a file means preventing it from loading until after other elements have loaded.
Simply check the box next to “Load JS files deferred,” and you’re good to go.
If you have an HTML site:
Which looks something like this:
5. Minimize time to first byte
You will have to minimize the Time To First Byte or TTFB to improve on the amount of time it takes to start loading.
Google recommends a TTFB of less than 200ms.
There are three steps that need to happen between that initial request and the first byte of data:
- 1. DNS lookup
- 2. Server processing
- 3. Response
You can see how long this process takes for your site using either Chrome’s Developer Tools or a third-party tool.
So the slower your own connection, the slower your server response will appear.
To access this information in Developer Tools,
Click the “Network” tab and mouse over the top item in the “Waterfall” column.
You can also use any number of free third-party tools like WebPageTest test your site from a data center.
If your TTFB is under 200ms, you’re good to go.
However, most issues of slow TTFB are caused by;
Either network issues, dynamic content creation, web server configuration, and traffic.
Of these four factors, you have control over two: Dynamic content creation and server configuration.
Unlike with static pages, a server needs to “build” a dynamic file before responding.
If you have a WordPress site, your pages are most likely dynamic.
This means that they need to interact with a database to be “built” with PHP before they are delivered.
6. Reduce server response time
You need to check how quickly your page loads.
So that you will know the amount of time your DNS lookup takes.
Your ISP will perform a DNS lookup to find the IP address associated with that URL.
7. Choose the right hosting option for your needs
You need to choose the right hosting and not looking for cheap host for your website.
It is either you go for;
- Shared Hosting
- VPS Hosting
- Dedicated Hosting
It is better to work with Google’s new way to increase your website performance.
You can be making thousands of dollars from good conversations.